More than a gym towel that guarantees a clean workout, FOLKBIT is a movement to support a healthier Australia.

 

We direct 50% of our profits towards our goal to reverse the trend and decrease the rates of overweight and obesity in Australia, where 67% of adults and 25% are faced with this challenge.

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We need to change the perception of obesity from ME to WE. The roots of obesity are systemic, society-wide problems, and it requires a collective response.

 

Obesity is a disease caused by a variety of factors, including biology, mental health, genetic risk, environment, healthcare access, and access to ultra-processed food. It is about more than weight or "willpower'.

 

Positive intervention in obesity can lead to improved health, enhanced well-being, and expanded life opportunities, reducing the risk of preventable chronic diseases such as heart disease, type 2 diabetes, and at least 13 types of cancer, apart from the estimated $87.7 billion cost of obesity in Australia by 2032.

 

We reinvest our profits in educational community initiatives, alerting people to the complexities of overweight and obesity, empowering them to seek help.

 

We also donate to The Obesity Collective (peak body for obesity in Australia) and the Weight Issues Network, which advocate for and work closely with people with lived experiences of overweight and obesity.