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Our Impact
Empowering Healthy Living in Australia
Overweight and Obesity
Obesity, recognised as a health condition by the WHO in 1997, is a global challenge affecting over 2 billion people, including 67% of adults and 25% of children in Australia.
People from low socioeconomic backgrounds, those living in regional and remote areas, and Indigenous Australians are disproportionately affected.
Our Impact
50% of our profits go towards preventing and changing obesity,
FOLKBIT's goal is to reverse the trend and decrease the rates of overweight and obesity in Australia by providing education on their complexity, fostering the adoption of a healthier lifestyle, and a culture of seeking help.
Positive intervention in obesity can lead to improved health, enhanced well-being, and expanded life opportunities, reducing the risk of preventable chronic diseases such as heart disease, type 2 diabetes, and at least 13 types of cancer, apart from the estimated $87.7 billion cost of obesity in Australia by 2032.
We do this through educational community initiatives and by donating to The Obesity Collective and the Weight Issues Network, organisations that advocate for and work closely with people who have lived experiences of overweight and obesity.
Achieving our mission hinges on collaborative partnerships with the wider community, so we invite sports, fitness, health and preventative care individuals and organisations to join our movement, stock our products and share our message to amplify our impact.
Success depends on this collective effort, so join the #ChangeObesity #TowelsForGood movement to empower healthy living, one eco-friendly towel at a time.
Reaching Far Beyond
Our social mission aligns with the Australian 2022-2032 Obesity Strategy and the United Nations Sustainable Development Goal #3.
🇦🇺 We support the Australian 10-year framework to prevent, reduce, and treat, overweight and obesity in Australia.
OUR BENEFICIARIES
The Obesity Collective is the peak body for obesity in Australia. It is a national umbrella coalition working to reduce the health and wellbeing impacts of obesity in Australia.
The WIN provides a strong voice and support for people living with and affected by obesity.
We support sustainability using 100% recycled RPET polyester (80% of our microfibre), and compostable shipping bags, reducing single-use plastic waste
We strive to positively impact the lives of 67% of adults and 25% of kids in Australia facing overweight and obesity
We promote healthy living for all. Addressing obesity reduces the risk of heart disease, type 2 diabetes, and at least 13 types of cancer